🧢 Company: Stitch & Press Apparel Report Period: January 1 – December 31, 2025 Prepared for: Annual Leadership Presentation 📊 1. Executive Summary Total shirts produced: 124,500 Total shirts sold: 118,200 Revenue: $1,892,000 Gross profit margin: 42% Top-selling category: Custom corporate event shirts 👕 2. Production Breakdown (by shirt type) Type Units Produced % of Total T-Shirts 62,400 50.1% Polo Shirts 31,200 25.1% Long-Sleeve 18,600 14.9% Performance/Dri-Fit 12,300 9.9% 📈 3. Sales by Customer Segment Segment Units Sold Revenue ($) Corporate events 48,200 $843,500 Retail (online store) 35,400 $530,000 Wholesale (other shops) 22,100 $310,000 Fundraisers / non-profits 12,500 $208,500 🎨 4. Top 5 Colors Ordered Navy – 28% Black – 24% Heather Gray – 18% White – 15% Royal Blue – 9% 📅 5. Monthly Performance Snapshot (Units Sold) Month Units Sold Jan 6,200 Feb 5,800 Mar 8,500 Apr 9,000 May 12,100 Jun 13,500 Jul 10,200 Aug 9,800 Sep 11,300 Oct 12,400 Nov 10,200 Dec 9,200 📌 Peak season: May–June (corporate events & team building) 🧾 6. Financial Summary Item Amount ($) Total Revenue 1,892,000 Cost of Goods Sold (COGS) 1,097,360 Gross Profit 794,640 Operating Expenses 412,000 Net Profit 382,640 🚚 7. Operational Metrics Average order fulfillment time: 3.2 days Return rate: 2.1% (mostly sizing issues) Customer satisfaction score (survey): 4.6 / 5 Shirts donated (defects/samples): 1,200 🎯 8. Key Takeaways & Recommendations ✅ What worked well: Corporate bulk orders drove majority of revenue Online store grew 18% vs last year Dri-Fit shirts gaining popularity ⚠️ Areas to improve: Long-sleeve shirts underperformed (only 15% of sales) November–December slower than expected → need holiday campaign 🔜 2026 Focus: Expand performance shirt line Add embroidery option for premium polos Launch referral program for corporate clients