BILLBOARD CREATIVE BRIEF — RAVEN --- CONCEPT TITLE: The Burst One image. One moment. Pure energy. --- OVERVIEW The billboard is a landscape of stillness interrupted by an explosion of light. The starburst icon owns the canvas — raw, radiant, and unapologetic. Everything else whispers so it can shout. --- LAYOUT & COMPOSITION - Background: A soft, full-bleed gradient pulled directly from the color palette — warm golden amber bleeding into muted sage green, drifting down into a hazy lavender at the base. It reads like a sunset through frosted glass. - Icon placement: Dead center. Large. The starburst fills roughly 60% of the billboard height. Its segmented rays feel kinetic — like it just detonated. Render it in deep forest green (from the palette) so it anchors into the gradient without disappearing. - Icon treatment: Give the icon a subtle aura — a soft glow or faint halo using the warm yellow-green from the palette, as if the burst is radiating outward into the background. - Typography placement: The word Raven sits quietly in the lower-left corner, set small relative to the icon — roughly 10–12% of the billboard height. It uses the chunky outlined Raven typeface in deep forest green on the pale cream tone, lending warmth without competing. - Negative space: Generous. Let the gradient breathe around the icon. Resist the urge to fill. --- TONE & FEEL - Organic yet electric - Retro-cosmic — like a 70s poster meets a night sky - Confident without being loud --- COLOR ROLES - Amber-gold: Background anchor, top zone - Sage green: Mid-gradient transition, icon fill - Lavender: Background base, grounding the composition - Cream: Typography counter color, brings warmth to the lettering - Deep forest green: Icon and wordmark — the brand's backbone --- TYPOGRAPHY DIRECTION - Use Raven typeface for the wordmark only - No tagline, no supporting copy — the icon earns the silence - If a URL or handle is required, set it in the smallest weight possible, bottom-right corner, cream-colored --- KEY DESIGN PRINCIPLE The icon is the message. The palette is the mood. The type is the signature. In that order, always.